The client
Carlos Henrique is vascular surgeon from Valadares that specializes in helping older people regain confort by offering leg treatments and surgery, his challenge to comunicate with his audience. His old visual identity didn't represent his personal brand, the colors didn't help communicate his offering and that created confusion and made it harder to have consistency across several media channels. In order to create the right perception, a new visual identity was created to help the brand remain consistent visually and generate value, creating a new positioning.
Carlos Henrique is vascular surgeon from Valadares that specializes in helping older people regain confort by offering leg treatments and surgery, his challenge to comunicate with his audience. His old visual identity didn't represent his personal brand, the colors didn't help communicate his offering and that created confusion and made it harder to have consistency across several media channels. In order to create the right perception, a new visual identity was created to help the brand remain consistent visually and generate value, creating a new positioning.
