Fernanda Pepe is a brand strategist that helps small and medium sized companies define their purpose, positioning and marketing plan. In order to better comunicate her message, she needed a visual system that would help her personal brand have consistency and recognition.
In order to create something that would resonate to her personal brand, a wordmark was created using her nickname, as she is commonly know and referred as. in order to convey her dynamic and fun personality, the wordmark incorporates two different sets of font variations, a monogram was created for small sized applications, the final result is a visual identity that works across different touchpoints and represents fernanda as a brand strategist.
