The briefing
Institute's IMI had a challenge: to represent their business and it's main pillars: connection and proximity. In order to help that, we designed an icon that was created from the intersection of the circles. The rounded typography and the lateral layout helps in building the credibility of the brand, creating coherence between the fundamental pillars that is proximity and connection.
As the symbol was created in a minimalist and modern way, this allowed the implementation of shapes in all visual identity, from the stationery to the physical space.
Institute's IMI had a challenge: to represent their business and it's main pillars: connection and proximity. In order to help that, we designed an icon that was created from the intersection of the circles. The rounded typography and the lateral layout helps in building the credibility of the brand, creating coherence between the fundamental pillars that is proximity and connection.
As the symbol was created in a minimalist and modern way, this allowed the implementation of shapes in all visual identity, from the stationery to the physical space.
