The client
Maraísa Souza is vascular surgeon from Belo Horizonte that specializes in helping women regain their confidence by offering leg treatments and surgery, but she struggled to comunicate with her audience. The old visual identity had no consistency, guidelines or purpose that would relate to her brand, that created confusion and made it harder to have consistency across several media channels. In order to create the right perception, a new visual identity was created to help the brand remain consistent visually and generate value, creating a new positioning.
Maraísa Souza is vascular surgeon from Belo Horizonte that specializes in helping women regain their confidence by offering leg treatments and surgery, but she struggled to comunicate with her audience. The old visual identity had no consistency, guidelines or purpose that would relate to her brand, that created confusion and made it harder to have consistency across several media channels. In order to create the right perception, a new visual identity was created to help the brand remain consistent visually and generate value, creating a new positioning.
