Overview and Objective
The Finals campaign was developed to capitalize on the excitement of the NBA. The primary goal was to drive user engagement and increase betting activity on the platform by targeting basketball fans and sports bettors, particularly supporters of the Mavericks and Celtics.
Objective: Leverage the Finals' energy to boost daily user activity and attract new bettors.
Audience: Avid basketball fans passionate about their teams and competitive sports betting.
Audience: Avid basketball fans passionate about their teams and competitive sports betting.
As the creative lead, I oversaw the campaign’s visual identity, designed assets for social media, email, and the website, and ensured consistent storytelling across all platforms.
Creative Strategy and Execution
The campaign was inspired by the intensity and competitiveness of the NBA Finals. The visuals were designed to evoke excitement and rivalry, using a bold orange and black palette and impactful typography. Key players and high-energy action shots were central to the visuals, paired with dramatic streaks and lighting effects.
Key Creative Highlights
Social Media: Posts and carousels highlighted matchups, betting odds, and live updates, driving daily interactions.
Website Banners: Strategically placed visuals like “Quem Leva a Taça?” reinforced the Finals' energy and directed users to participate.
Emails: Delivered bold and engaging updates on betting promotions, matches, and Finals progress.
