A fun and caring brand
Ninare is a store that sells clothing, furniture and decorations for newborns and babies. The main differential is that they assist parents with architecture and decoration for the baby bedroom, creating an unique experience, telling a story and connecting with the parents. But their brand wasn’t working for them; it felt generic, lacked personality, and wasn’t reflecting who they wanted to be as a company. The stationery was too costly and they had to print too many colors, resulting in some ink stains in customers cars seats.
In order to create a new visual identity, the first step was to understand deeply the company and it's values, what set them apart from competitors and how could we represent visually what they truly envisoned for the company in the long term. So, after defining the attributes, the wordmark was created by hand in order to truly convey their fun and caring personality. The star is used in complement with the letter n for small sized applications. The result is a consistent and coherent visual identity that works across several applications.
In order to create a new visual identity, the first step was to understand deeply the company and it's values, what set them apart from competitors and how could we represent visually what they truly envisoned for the company in the long term. So, after defining the attributes, the wordmark was created by hand in order to truly convey their fun and caring personality. The star is used in complement with the letter n for small sized applications. The result is a consistent and coherent visual identity that works across several applications.
