The Company
Previda is a company that offers Life Insurance, Travel Insurance and insurance services to companies. Its main differential is the fast and human service offered, always thinking about the best of each client in order to build a long-term partnership.
Previda is a company that offers Life Insurance, Travel Insurance and insurance services to companies. Its main differential is the fast and human service offered, always thinking about the best of each client in order to build a long-term partnership.
For the creation of the identity, a sober color palette was used, which differentiated the company from the others, giving a unique personality and a competitive edge to the brand.
For the creation of the icon, the geometric and abstract construction of the letter P was made from several polygons, representing security, solidity, confidence and dynamism.
The result was a flexible and memorable visual identity that works and can be applied at different points of contact such as: internal signage, presentations, virtual presence (social media and ads).
